Reborn Coffee Delivering Strong Store Second Quarter Sales Momentum to Date and Advances Global Growth Initiatives

Core Insights - Reborn Coffee Inc. has reported a significant 32% increase in store-level sales for Q2 2025 compared to the same period last year, driven by strong customer demand and improved operational efficiency [2] - The company is executing a multi-channel expansion strategy, including international market entry, product innovation, and franchise infrastructure development [2] Sales Performance - The average sales increase of approximately 32% in company-operated stores reflects effective product mix and operational improvements [2] Product Development - The Ready-to-Drink (RTD) Cold Brew program is nearing completion, with a direct sourcing agreement established for premium Colombian green coffee beans [3] - A collaboration with Okayama Bakery aims to enhance in-store offerings and increase average ticket size [4] Training and Development - The Reborn Coffee Academy is being developed to elevate the skills of baristas and franchise partners, with potential collaboration with the Specialty Coffee Association [5][7] Infrastructure and Expansion - New branded store interiors are in final production stages, aiming to create a unified global aesthetic and reduce buildout time [8] - Reborn Coffee is launching operations in Turkey, aligning with peak summer demand and leveraging local partnerships [9]