Quad scores no. 21 in Ad Age Agency Ranking

Core Insights - Quad/Graphics, Inc. has been ranked 21st in Ad Age's list of the largest agency companies, marking its sixth consecutive year on the list [1][4]. Company Overview - Quad is a marketing experience company that provides solutions to complex marketing challenges, integrating creative, production, and media services across various channels [5]. - The company employs approximately 11,000 people across 11 countries and serves around 2,100 clients, including major blue-chip companies in sectors such as retail, consumer packaged goods, financial services, and health [6]. Industry Context - The marketing industry is characterized by increasing complexity, with clients facing pressure to drive growth while balancing collaboration with senior talent and comprehensive service offerings [2]. - Ad Age, a leading media brand in marketing, produces an annual report analyzing industry data to rank top advertising and marketing agencies, which includes notable companies like WPP and Publicis alongside Quad [3]. Strategic Approach - Quad emphasizes a culture of collaboration and innovation, utilizing its creative agency, Betty, and media agency, Rise, to enhance marketing effectiveness and foster direct connections between brands and consumers [4][6]. - The company aims to simplify marketing processes by removing friction and tailoring solutions to meet client objectives, thereby driving cost efficiencies and improving speed-to-market [5].