TNL Mediagene Announces AI Initiatives to Boost Productivity - Launches AI Audience + AI Creative Products

Core Insights - The company has launched several AI-based initiatives aimed at enhancing productivity and efficiency, including the "AI Audience + AI Creative" product and AI-driven display ad optimization [1][2][6] - A significant reduction in human capital intensity by 5% has been achieved through AI-driven cost reduction initiatives [1][7] - The proprietary AI-powered content management system has improved editorial efficiency and content exposure for media brands [1] AI Agent Product Launch - The subsidiary Ad2iction has introduced the "AI Audience + AI Creative" solution, which automates marketing processes by up to 70% through the integration of language models and generative technologies [2] AI Audience Features - The AI Audience connects five intelligent modules, including consumer insights from over 18 million data points and real-time decision-support reports, enhancing marketing precision [3] AI Creative Capabilities - The AI Creative tool produces animated ads quickly and cost-effectively, increasing content flexibility and improving marketing outcomes with fewer resources [4] Multilingualization Strategies - The proprietary AI-powered content translation system has processed over 5,000 articles, with more than 1,200 articles published in the last quarter, requiring less than one hour of human editing on average [5] Display Ad Optimization - The introduction of an AI-driven display ad optimization platform has led to a significant increase in Revenue Per Mille (RPM) for display ads, a key revenue source for the Media & Branded Content business unit [6] Cost Optimization through AI - Integration of Google Gemini into Google Workspace has enhanced productivity, resulting in a 5% reduction in group-level human capital intensity compared to the same month last year [7] Community Engagement - The company co-hosted the 2025 Generative AI Conference, attracting around 1,000 industry professionals, and held events to foster a community focused on AI's positive impact on society [9] Strategic Focus on AI - The company aims to leverage AI for both revenue growth and cost efficiency, with plans for active M&A in the AI space to enhance its capabilities [9][10]