Ipsos completes the acquisition of The BVA Family

Core Insights - Ipsos has successfully completed the acquisition of The BVA Family, enhancing its market research capabilities in France, the UK, and Italy [2][3] - The acquisition allows Ipsos to leverage BVA's expertise in customer experience monitoring, point-of-sale behavior analysis, and government research, expanding its service offerings [3][4] - The integration will result in Ipsos France operating under the name Ipsos Bva, while teams in Italy will be known as Ipsos Doxa, and BDRC in the UK will operate under the Ipsos brand [4] Company Overview - Ipsos is one of the largest market research and polling companies globally, with operations in 90 markets and nearly 20,000 employees [5] - The company offers 75 business solutions based on primary data from surveys, social media monitoring, and qualitative techniques, providing insights into various sectors [6] - Founded in France in 1975, Ipsos has been listed on Euronext Paris since 1999 and is part of the SBF 120 and Mid-60 indices [7]