Mission Produce Eyes Mango Market: Smart Move or Risky Diversion?

Key Takeaways Mission Produce is entering the mango market using the same integrated model that drove its avocado success. AVO aims to raise mango quality and consistency to drive demand and gain long-term market share. The move supports diversification, tapping into healthy snacking trends and stabilizing performance.Mission Produce, Inc.’s (AVO) strategic entry into the mango category is a calculated move that builds on its vertically integrated model and success in avocados. As part of a broader divers ...