Oricom and E Ink Deliver Full Color Electronic Paper Signage to Create a Sustainable Advertising Medium

Core Insights - E Ink and Oricom Co., Ltd. have collaborated to launch the Sustainable Board, an energy-efficient advertising medium that emphasizes sustainability for brands and advertisers [1][3][10] - The Sustainable Board utilizes E Ink's Spectra 6 ePaper technology, which offers vivid color expression and high sunlight readability while consuming minimal energy [2][4] Company Overview - E Ink is a global leader in electronic paper technology, providing low-power display solutions that support sustainability goals [6] - Oricom Co., Ltd. is a prominent advertising agency in Japan, known for its innovative approaches in the advertising industry [7] Product Features - The Sustainable Board is an ultra-low-power digital signage solution that only requires power during content updates, allowing for significant energy savings compared to traditional displays [2][4] - The product can operate on batteries or renewable energy sources, providing flexibility in installation locations [2][4] Market Potential - The Sustainable Board is expected to be installed in various high-traffic locations, including company receptions, commercial facilities, and tourist destinations, creating a new market for sustainable advertising [3][5] - The collaboration aims to promote broader Sustainable Development Goals (SDGs) by providing an environmentally conscious advertising platform for companies and local governments [3][4] Environmental Commitment - E Ink's ePaper technology is designed to reduce electricity use and carbon footprint, aligning with the company's commitment to sustainability [4][6] - E Ink has set ambitious goals to use 100% renewable energy by 2030 and achieve net zero carbon emissions by 2040 [6]