Spotify vs. AppLovin: Which Ad-Powered Tech Stock is the Better Buy?

Core Insights - Both Spotify Technology S.A. and AppLovin Corporation are utilizing AI to enhance their advertising strategies, with Spotify focusing on consumer engagement and AppLovin optimizing in-app advertising [1][2] Spotify (SPOT) - Spotify is leveraging AI to improve user experience and engagement, with features like Spotify Wrapped that analyze user data to strengthen brand loyalty [7][10] - The AI DJ tool curates personalized playlists in real-time, enhancing user retention and increasing time spent on the platform, which directly boosts monetization potential [8][10] - Spotify's strategic integration of AI tools positions it as a leading innovator in digital audio, creating a defensible data-driven moat [10] AppLovin (APP) - AppLovin is transforming into a diversified, AI-powered advertising leader, with a strategic focus on web advertising, e-commerce, and connected TV (CTV) through the acquisition of Wurl [3][4] - The Axon 2 AI engine has significantly improved ad performance, quadrupling ad spend on the platform and contributing to an estimated $10 billion annual run rate from gaming clients [5][6] - AppLovin's AI-driven approach is enabling hyper-targeted ad campaigns across CTV devices, enhancing ad efficiency and measurable outcomes for advertisers [4][9] Financial Estimates - AppLovin's 2025 sales and EPS are projected to grow by 17% and 89% year-over-year, respectively, with EPS estimates trending upward [11] - Spotify's 2025 sales are expected to grow by 818%, while EPS is projected to increase by 57%, although EPS estimates have been trending downward [13] - AppLovin's forward sales multiple is 18.82X, while Spotify's is 7.03X, indicating a more attractive valuation for Spotify despite its downward-trending EPS estimates [15][16] Investment Outlook - AppLovin is currently viewed as the more compelling buy due to its strong EPS growth estimates and AI-driven recovery in a post-IDFA world, while Spotify's deeper user engagement is offset by concerns over its EPS trends [16][17]