Zhong Guo Zheng Quan Bao·2025-06-24 20:23Group 1 - The summer travel market is experiencing a significant increase in demand, with a 70% rise in planned travelers and an 80% increase in transaction volume compared to last year [2] - Family-oriented travel, particularly for children, is expected to dominate the market, with over 60% of travelers being families [2] - The popularity of unique travel experiences is driving demand for customized and high-quality travel products [2][5] Group 2 - Various regions are launching special cultural and tourism activities to stimulate the summer market, including new travel products and promotional measures [4] - Companies are focusing on enhancing their competitiveness by leveraging technology and innovative content in their tourism offerings [6] - The holiday economy is becoming a crucial driver for tourism consumption, emphasizing the need for unique and high-quality tourism products [5][6]