机构掀起消费新势力调研热浪

Core Viewpoint - The rise of new consumption trends, including潮玩IP and pet economy, is reshaping the investment landscape in the capital market, with institutions actively seeking the next big opportunity in this sector [1] Group 1: New Consumption Trends - New consumption investment has become a hot topic in the capital market this year, with significant interest from institutional investors in companies like 泡泡玛特, 老铺黄金, and 中宠股份 [1] -潮宏基 has seen a remarkable increase in institutional attention, with 178 institutions conducting three rounds of research since mid-April, resulting in a stock price increase of 75.71% in Q2 and 189.57% over the past year [1][2] - 周大生 attracted 223 institutions for 15 rounds of research, with plans to open seven new self-operated stores by May 2025, focusing on素金 and镶嵌 products [2] Group 2: Consumer Insights and Strategies - New consumption companies emphasize understanding young consumer preferences and integrating international fashion trends into product design [3] - 曼卡龙 has been researched 17 times by 124 institutions in Q2, achieving an 85.05% increase in stock price, with a focus on online capabilities and selecting franchisees who understand young consumer needs [3] - The pet economy is also a focal point, with 中宠股份 attracting 221 institutions for two research activities, while 天元宠物 saw a 40.55% stock price increase in Q2 [3] Group 3: Investment Logic and Framework - The unique characteristics of new consumption companies are prompting fund managers to adjust their investment strategies, focusing on individual stock research rather than top-down approaches [4] - New consumption research frameworks differ significantly from traditional consumption, emphasizing product strength over channel strength, as many new products are actively sought by consumers [4] - Institutions are beginning to focus on new consumption investment opportunities, with seven main themes identified, including digital economy, self-care, emotional value consumption, health economy, convenience economy, alternative economy, and value-driven consumption [4]