出口企业“内外兼修”拓市场

Core Viewpoint - The shift of foreign trade enterprises towards domestic sales is driven by the dual pressures of a complex international environment and the release of domestic demand potential [1][2]. Group 1: Market Dynamics - The increase in demand for high-quality and personalized products in the domestic market provides significant opportunities for foreign trade enterprises to adjust their strategies [2][3]. - Companies like Haiji Technology have begun to adapt their products to meet domestic consumer preferences, resulting in a gradual increase in domestic market sales [2][3]. Group 2: Strategic Adjustments - Many foreign trade enterprises are recognizing the need to diversify their market reliance due to the instability of international trade, leading to a strategic pivot towards domestic markets [2][4]. - Ningbo Changcheng Precision Industry Co., Ltd. has shifted its focus to strengthen its domestic supply chain and customer base, expanding its product range significantly [3]. Group 3: Challenges and Solutions - The transition from export to domestic sales presents challenges such as the need for new resources, channels, and brand recognition, which require substantial investment [5][6]. - Regulatory measures are being implemented to reduce the institutional costs associated with market transition, such as the promotion of "same line, same standard, same quality" for products [6][9]. Group 4: Channel Expansion - Initiatives by platforms like Douyin and Meituan are facilitating the entry of foreign trade products into domestic markets, providing support through marketing and logistics [7][8]. - The establishment of dedicated sections for foreign trade products in retail spaces is enhancing consumer access and driving sales growth [7][8]. Group 5: Long-term Strategy - The integration of domestic and foreign trade is seen as beneficial for the healthy development of the economy, promoting higher product competitiveness and brand value [4][9]. - Recommendations include further alignment of domestic standards with international norms and enhancing the protection of intellectual property to create a favorable environment for market transition [9].