微短剧如何叫好又叫座

Core Viewpoint - The micro-short drama industry is experiencing rapid growth, with a user base reaching 662 million by the end of last year, but faces challenges related to content quality and regulatory scrutiny [1][2]. Group 1: Industry Growth and Challenges - The micro-short drama market is expanding, but it suffers from issues such as poor quality, content homogenization, and sensationalism, which negatively impact its overall image and cultural ecology [1]. - The flexibility and brevity of micro-short dramas cater to modern fast-paced lifestyles, making them appealing to a large audience [1]. - The success of quality micro-short dramas lies in their ability to resonate with the audience's everyday experiences and emotional needs, contrasting with lowbrow content aimed solely at attracting views [1]. Group 2: Regulatory Measures and Industry Standards - Regulatory bodies, such as the National Radio and Television Administration, have intensified oversight of the micro-short drama sector since 2022, implementing a tiered review system to ensure quality [2]. - The introduction of a "self-review" system for micro-short dramas with total investments under 300,000 yuan aims to enhance review efficiency while placing greater responsibility on platforms to maintain quality standards [2]. - The industry is urged to abandon the quick-profit mentality and focus on creating quality content that is rooted in real-life experiences and common sense [2].