“哪吒”之后暑期档动画电影能否再掀观影热潮

Core Insights - The article highlights the ongoing success of animated films in China, particularly noting the record-breaking box office performance of "Ne Zha" and the anticipation for upcoming animated releases during the summer season [1][2]. Group 1: Box Office Performance - "Ne Zha" has surpassed 15.9 billion yuan in total box office, ranking fifth in global box office history [1] - The summer season is historically significant for animated films, with past successes including "Ne Zha" grossing 5.035 billion yuan in 2019 and "Chang'an 30,000 Li" earning 1.824 billion yuan in 2023 [1] - The summer box office has seen strong performances from various animated films, with "The Time of Son" and "Doraemon: Nobita's Adventure in Painting" achieving 67.82 million yuan and 63.46 million yuan respectively [2] Group 2: Upcoming Releases - Several animated films are set to release this summer, many of which draw from traditional Chinese cultural stories, such as "Wang Wang Mountain Little Monster" and "Liaozhai: Lanruo Temple" [3] - "Liaozhai: Lanruo Temple," set to release on July 12, adapts classic tales from "Liaozhai Zhiyi" and features various artistic styles [3] - "Wang Wang Mountain Little Monster," based on the popular short series "Chinese Tales," is scheduled for release on August 2 [4] Group 3: Classic IP and New Entries - Established animated franchises like "Pleasant Goat and Big Big Wolf" and "Pipilu and Luxixi" are releasing new films, with "Pleasant Goat and Big Big Wolf: Dawn of the Foreign Country" celebrating its 20th anniversary [5] - "Pipilu and Luxixi: The 309 Dark Room" faced challenges after a poor initial release last year, indicating a competitive landscape for animated films this summer [5] Group 4: Imported Animation - The imported animation market is diversifying, with three Japanese films and a new Pixar film entering the summer lineup, breaking the dominance of major studios [6] - "Detective Conan: The Eye of the Eye" and "Crayon Shin-chan: The Kingdom of Adults" are among the anticipated Japanese releases, with significant viewer interest [6] - The Pixar film "Earth Agents," directed by a Chinese-American director, aims to appeal to family audiences with its imaginative themes [6] Group 5: International Collaborations - "Tom and Jerry: Starry Adventure," a co-production between China and the U.S., is set to release on August 9, showcasing a blend of Eastern and Western storytelling [7] - Other international films from Russia and Norway are also expected to attract niche audiences with their unique styles and narratives [7] - The success of "Ne Zha" has raised expectations for animated films across all age groups in China, marking a significant moment for the industry [7]