Qi Lu Wan Bao·2025-06-24 23:45Core Insights - The article highlights the efforts of Industrial and Commercial Bank of China (ICBC) Weihai Branch to promote its "ICBC Global Payment" service, aiming to become the preferred bank for domestic and foreign exchange business [1][2] Group 1: Business Development - ICBC Weihai Branch has increased its marketing efforts for the "ICBC Global Payment" service, adding 23 new effective clients by the end of May [1] - The "ICBC Global Payment" service is a comprehensive cross-border financial solution that leverages global presence and financial technology to provide secure, efficient, low-cost, and convenient services for cross-border payments, settlements, and currency exchanges [1] Group 2: Professional Empowerment - The bank has organized training sessions for its marketing team to enhance their professional skills and better understand client needs, ensuring the effective conversion of product advantages into client value [1] - Regular business exchange meetings are held to share advanced case experiences and address challenges in the marketing process, fostering deeper product understanding [1] Group 3: Targeted Client Engagement - The bank has identified a list of clients for payment services and is actively engaging with them through visits and phone calls to better understand their needs and showcase the core advantages of the "ICBC Global Payment" service [1] - This targeted approach aims to improve client signing rates by differentiating the service offerings [1] Group 4: Collaborative Efforts - The bank's current strategy involves close collaboration between the settlement department and the international business department to ensure the successful implementation of the "ICBC Global Payment" service [2] - A multi-level, multi-departmental collaboration mechanism has been established to address complex cases and enhance global cash management capabilities for "going out" enterprises [2] Group 5: Future Plans - ICBC Weihai Branch plans to further deepen the promotion of the "ICBC Global Payment" service, focusing on the cross-border settlement and global cash management needs of import and export enterprises [2] - The bank aims to continuously optimize customer experience and contribute to becoming the preferred bank for domestic and foreign exchange business [2]