Core Insights - The pet canned food market in China is experiencing significant growth driven by increased consumer awareness of pet health and a preference for natural, additive-free, and nutritious food options. The market size is projected to grow from 5.86 billion yuan in 2020 to over 13.3 billion yuan by 2025, with an annual growth rate exceeding 20% [1][17]. Industry Overview - Pet canned food is specifically designed for companion animals like dogs and cats, typically made from meat and fish, combined with grains and vitamins. It is characterized by strong palatability, balanced nutrition, and convenience for consumption. The products are categorized into staple food cans, supplementary food cans, and prescription cans based on their functions [1][2]. Development History - The Chinese pet canned food industry has transitioned from being dominated by foreign brands in the 1990s to the rise of local brands. The industry entered a golden development period from 2010 to 2020, driven by e-commerce and consumption upgrades. Since 2020, the focus has shifted towards high-quality development, with an emphasis on product upgrades and digital marketing [3]. Industry Policies - The government is actively promoting the pet food industry through various policies aimed at encouraging technological innovation and improving product quality. Notable initiatives include the Shenzhen and Foshan municipal governments' plans to develop the pet industry, targeting a revenue of over 10 billion yuan by 2026 [5][6]. Industry Chain - The pet canned food industry in China has established a complete supply chain, with upstream suppliers providing meat and auxiliary materials. The production segment features a dual model of professional OEM and brand self-built factories. The distribution channels are diverse, with e-commerce platforms contributing over 60% of sales [7]. Market Trends - The pet canned food industry is moving towards quality upgrades, health-oriented products, and personalized offerings. There is a growing demand for high-quality, natural, and organic products, as well as smart feeding solutions and customized nutrition plans for pets [21][22][23]. Competitive Landscape - The industry is characterized by a tripartite competition among foreign giants, local leaders, and emerging brands. International brands like Mars and Nestlé dominate the high-end market, while local companies such as Zhongchong and Guibao are gaining significant market share through supply chain integration and overseas acquisitions [19].