小红书电商6月份上线“友好市集” 超10亿级流量扶持入选商品

Core Viewpoint - Xiaohongshu has launched the "Friendly Market" as a new e-commerce initiative, aiming to create a user-friendly shopping experience and support merchants who meet specific quality, service, and pricing standards [1][3][5] Group 1: Launch and Features - The "Friendly Market" officially launched on June 1 and will host promotional activities throughout June [1] - The initiative is a rebranding from Xiaohongshu's previous "Shopping" section and will become a key area for the platform [1][5] - Merchants that qualify under the criteria of "friendly products, friendly services, and friendly prices" can apply to be featured [3][4] Group 2: Merchant Support and Standards - Xiaohongshu will provide significant support to selected merchants, including large coupon subsidies and over 1 billion community traffic allocations [3][4] - The standards for selection include high-quality products, effective communication, and stable pricing [3][4] - Products that meet these standards will be marked with a "Friendly Market" label, increasing their visibility and sales potential [3][4] Group 3: Ecosystem and User Experience - The goal is to build a friendly ecosystem where merchants and users can establish trust and grow together [4][5] - Xiaohongshu is integrating e-commerce with community features, allowing broader product link sharing and enhancing user engagement [4] - The platform aims to create a shopping experience that differs from traditional e-commerce by focusing on user needs and fostering a more interactive environment [5]