信披被指不及时，“披星戴帽”的青海春天遭上交所公开谴责

Core Viewpoint - Qinghai Spring (referred to as *ST Spring) has been publicly reprimanded by the Shanghai Stock Exchange for failing to timely correct performance forecast data and not adequately warning the market about the risk of delisting [2][3] Group 1: Company Performance and Regulatory Issues - *ST Spring has reported continuous losses for five consecutive years, leading to its stock being marked with a delisting risk warning since April 30, 2024 [2][3] - The company’s 2024 revenue forecast was initially set between 311 million to 339 million yuan, with a critical threshold of 300 million yuan established by the exchange for delisting risk [3][4] - After inquiries from the exchange regarding a significant revenue increase, it was determined that *ST Spring's adjusted revenue for 2024 would fall below the 300 million yuan threshold [4][5] Group 2: Financial Impact and Business Strategy - The company’s white liquor business, particularly the product "Tinghua Wine," has been highlighted as a key focus for maintaining its listing status, despite a 44.05% year-on-year decline in revenue to 46.41 million yuan [6][7] - The potential revenue from Tinghua Wine, based on planned production and pricing, could theoretically reach 5.318 billion yuan, indicating its importance in the company's recovery strategy [6] - The company plans to introduce new products and enhance communication with customers to improve brand presence and product quality [6][7] Group 3: Industry Context and Challenges - The liquor industry is experiencing a significant adjustment period, with companies like Hainan Coconut Island and Lanzhou Yellow River also facing delisting risks due to performance issues [7][8] - The market is showing a trend of polarization in liquor consumption, with high-end brands consolidating while mid-range and mass-market segments expand, posing challenges for *ST Spring's high-end positioning [7]