拿着准考证“薅羊毛” 中高考后旅游市场升温

Core Insights - The "Gaokao Economy" is driving a surge in consumption among graduates, with businesses offering various discounts and promotions to attract this demographic [1] - Travel bookings among high school graduates have increased significantly, with a 137% year-on-year rise in travel reservations during the gap between the end of exams and college application submissions [1] - Graduates view post-exam travel not just as leisure but as a significant rite of passage, symbolizing their transition into adulthood [1] Group 1: Travel Trends - Travel platforms report an 88% increase in bookings for trips departing between June 9 and June 11, indicating a strong desire for immediate travel post-exams [1] - Graduates are opting for immersive experiences rather than typical sightseeing, preferring to explore local culture and natural beauty [2] - Many scenic spots are offering free or discounted entry for graduates, with various regions implementing policies to attract this group [2][3] Group 2: Business Strategies - Businesses are leveraging the "Gaokao" certificate as a marketing tool to boost customer traffic, with many attractions providing significant discounts to graduates [3][4] - The strategy of offering discounts may reduce short-term revenue per visitor but aims to increase overall visitor numbers and enhance brand loyalty through social sharing [3] - Secondary spending opportunities, such as dining and shopping, are expected to compensate for the loss in ticket revenue, with businesses introducing additional services and experiences [3][4] Group 3: Consumer Behavior - Graduates are inclined to travel in groups of 2-3, reflecting a strong social aspect in their travel choices, which can enhance overall visitor numbers [4] - There is a demand for more tailored services and experiences for graduates, indicating a potential area for businesses to expand their offerings [4] - Consumer protection agencies are advising graduates to book through reputable platforms to avoid potential pitfalls in travel arrangements [4][5]