Core Insights - The global foundation market is projected to reach $19.29 billion by 2030, with the Chinese foundation market expected to grow from 52.6 billion yuan in 2023 to 61 billion yuan by 2025 [1][2] - Domestic brands are increasingly competing with international giants in the foundation segment, showcasing a surge in new product launches and innovative formulations [1][3] Group 1: Market Trends - The foundation category has become one of the fastest-growing segments in the Chinese beauty industry this year, with a significant increase in new product offerings [1][3] - A total of over 60 new foundation products have been launched by various brands, with domestic brands accounting for at least 42 of these [3][12] - The foundation segment holds a dominant position in the overall makeup market, representing 65.5% of the market share and achieving a year-on-year growth of 30.5% [8][9] Group 2: Product Innovations - The trend of multi-functional products is gaining traction, with many new foundations combining various benefits such as skincare, sun protection, and makeup [12][20] - Notable new products include the "seven-in-one" sunscreen makeup primer from Huaxizi and the "24-hour skincare" cushion from Aikang, which cater to specific skin concerns [15][16] - Innovations in holding technology and unique formulations are key competitive factors, with brands like Fangli and Juzhu focusing on advanced powder technologies to enhance product performance [18][19] Group 3: Competitive Landscape - International brands continue to dominate traditional e-commerce platforms, while domestic brands are gaining ground on emerging platforms like Douyin [10][20] - The price range for foundation products is primarily concentrated between 0-300 yuan, with a significant preference for products priced under 100 yuan [10][11] - The market is characterized by a dual competitive landscape, where international brands leverage technology and brand reputation, while domestic brands focus on cost-effectiveness and innovation [20][21]
国货撕开600亿底妆新缺口
Xin Lang Cai Jing·2025-06-25 03:35