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深耕中国市场41载,三得利以茶文化架设友谊之桥
Xin Hua Wang·2025-06-25 05:20

Core Viewpoint - Suntory has actively participated in the development of the Chinese market for 41 years, aiming to be a bridge for Sino-Japanese friendship [1] Group 1: Historical Development - Suntory was founded in 1899, and its story in China began 54 years ago with a strategic decision during a pivotal moment in Sino-Japanese relations [2] - The company became a sponsor of the first "Beijing International Marathon" in 1981, enhancing its visibility and commitment to the Chinese market [2] - Suntory officially entered the Chinese market in 1984, becoming one of the earliest Japanese companies to operate in China [2] Group 2: Market Adaptation and Innovation - Suntory has continuously adapted to market changes and focused on local innovation, introducing products like unsweetened Oolong tea in 1997, which diversified the beverage market in China [2][3] - The company has developed unique flavors tailored to Chinese consumers, such as Oolong tea blended with traditional Chinese ingredients like jasmine and orange peel [3] - Suntory's product development is driven by deep insights into consumer needs, with a focus on enhancing flavor experiences beyond just health benefits [4] Group 3: Commitment to Quality and Responsibility - All raw materials for Suntory's Oolong tea are sourced from China, with over 520 quality management requirements in place for tea leaves [5] - The company adheres to a philosophy of shared benefits, reinvesting profits into the business, providing quality service to customers, and giving back to society [5] - Suntory has engaged in educational initiatives and environmental sustainability projects, such as the "Water Education" program, which has reached over 60,000 elementary school students [6]