房产中介“一手托两家”将终结？上海链家宣布试行“单边代理”

Core Viewpoint - Shanghai Lianjia is introducing a new service model called "single agency" to enhance the quality of service for both buyers and sellers in real estate transactions, starting from July 1 this year [1][2]. Group 1: New Service Model - The "single agency" model will have agents focus solely on either buyers or sellers, ensuring dedicated service for each party [1][2]. - This model contrasts with the traditional "dual agency" approach, where agents represent both sides, potentially leading to conflicts of interest [1][2]. - The change is motivated by the increasing complexity of the real estate market, with longer transaction cycles and a growing inventory of properties [2]. Group 2: Operational Changes - Agents will be required to choose between the source side (property listings) or the client side (buyers), with specific roles assigned to different agent categories [3]. - The performance metrics for agents will shift, with a focus on maintaining and managing property listings, aiming to increase the transaction success rate from 45% to 53% [3]. - There are concerns among agents about potential income reductions due to the new model, as the transition to a fully "single agency" system is still in progress [3]. Group 3: Commission Structure - Shanghai Lianjia has denied rumors regarding changes to the commission fee structure, which currently stands at 3% of the total transaction price, with buyers paying 2% and sellers 1% [4]. - The company reassured that there will be no alterations to the fee distribution despite market conditions suggesting a shift towards a buyer's market [4].