建行上海市分行“金融知识万里行”全城启航:消保赋能,温暖相伴

Group 1 - The core initiative of the China Construction Bank (CCB) Shanghai Branch is the launch of the 2025 "Financial Knowledge Outreach" campaign, focusing on the financial literacy needs of elderly people, youth, and new citizens [1] - CCB Shanghai Branch has developed a series of diverse consumer protection promotional activities, including financial education classes in schools and anti-fraud initiatives in communities, to strengthen the financial safety net for citizens [1][2] - The bank's activities aim to enhance the financial literacy and risk prevention capabilities of young people, with specific programs tailored for different age groups, such as "Little Bankers" classes and workshops on preventing telecom fraud [1][2] Group 2 - To protect the financial assets of the elderly, CCB Shanghai Branch has implemented a series of financial knowledge dissemination activities, creating a comprehensive financial "safety net" for this demographic [2] - Collaborative efforts with local police and community organizations have been made to educate the elderly on various scams, emphasizing principles such as "do not be greedy, do not disclose information, and verify quickly" [2] - The bank's consumer rights protection initiatives have been well-received by the public, establishing a model for financial institutions in social service [6]