Core Insights - The company "交个朋友" achieved impressive results during the 618 shopping festival, with a total GMV of 2.1 billion yuan, a year-on-year increase of 17.2%, and over 6 million orders [1] - The success of the digital human live streaming, supported by advanced AI technology, highlights the strategic value of AI in driving future growth [1][4] - The collaboration with Baidu's digital human technology set new records in live streaming sales, with total GMV reaching 55 million yuan and over 13 million views [2][5] Company Performance - During the 618 event, "交个朋友" helped 13 partner brands achieve GMV exceeding 10 million yuan, while over 400 brands reached 1 million yuan in GMV [6] - The company established a leading "five-round selection mechanism" to ensure high-quality products and services for consumers [6] - The "朋友云" live streaming platform supported over 5,000 live streams, processing 820,000 product selection processes and completing 870,000 compliance reviews [6] Technological Innovation - The digital human live streaming technology includes five core modules, enhancing the realism and interactivity of the broadcasts [5] - The AI technology applied in various business processes significantly improved user experience and conversion rates [6] - Digital human live streaming offers advantages over traditional live streaming, such as 24/7 operation and reduced costs during non-peak hours [7] Industry Trends - The live streaming e-commerce industry is shifting from scale expansion to quality improvement and technology-driven development [6] - The strategic partnership between Baidu and "交个朋友" is expected to facilitate the rapid implementation of new applications, such as 24-hour live streaming and cross-border real-time translation [7] - The innovative collaboration between human and digital hosts is anticipated to unlock new growth opportunities and reshape the value of the live streaming e-commerce sector [7]