解读九寨旅游新玩法

Core Insights - Jiuzhaigou County is actively enhancing its tourism appeal by leveraging its natural beauty and unique cultural characteristics, aiming to establish itself as a world-class tourist destination [6][8] - The county has developed a "1+4+3" tourism structure, focusing on the Jiuzhaigou Scenic Area and four other key attractions, supported by three resort areas, to create a multi-polar development model [6][8] - The county is experiencing a significant increase in international visitors, particularly from Southeast Asia and Europe, due to improved accessibility and tailored tourism experiences [8][9] Tourism Development - Jiuzhaigou County received a record number of domestic and international tourists last year, indicating a growing interest in the region [6] - The county has introduced new tourism products and experiences, such as educational tours, wellness tourism, and competitive events, to cater to diverse visitor preferences [8][10] - The third International Ecological Cultural Tourism Season was launched on June 21, further promoting the region's tourism initiatives [6] Infrastructure and Accessibility - Recent infrastructure developments, including the opening of the Chuanqing Railway to Huanglong Jiuzhai Station and the accelerated construction of Jiuzhai Airport, are enhancing the county's accessibility [8] - The county has implemented a payment facilitation system for international visitors, allowing them to use various payment methods, including digital currencies [9] Ecological and Cultural Experience - Jiuzhaigou County emphasizes ecological protection while developing tourism, with initiatives such as river restoration and wastewater treatment to maintain its natural environment [11] - The county is integrating cultural elements into tourism experiences, utilizing technology to enhance performances and attract visitors [12][13] - Local attractions, such as the Panda Garden, offer immersive experiences that educate visitors about wildlife conservation and local ecology [10][11] Market Trends and Visitor Experience - The county is observing a shift in tourist behavior, with visitors increasingly seeking diverse experiences beyond the traditional scenic spots [12][13] - Local tourism operators are customizing itineraries to meet the evolving demands of international tourists, focusing on unique and in-depth experiences [8][10]