“账期承诺”接连不断，“返利承诺”孤掌难鸣

Core Viewpoint - The automotive industry is facing intense competition and challenges, leading to a survival crisis for dealers. Car manufacturers are shortening rebate periods to help alleviate this pressure, but the effectiveness of these measures remains uncertain [1][2][4]. Group 1: Rebate Commitments - Several car manufacturers, including BMW, BAIC New Energy, and Lincoln, have committed to paying sales rewards and rebates to dealers within 60 days, with Lincoln reducing its rebate period to 20 days [1][2]. - The commitment to shorter rebate periods aims to restore trust within the supply chain and inject liquidity into the industry, providing a practical example for healthy industry ecology [2][4]. Group 2: Virtual Accounts and Rebate Mechanisms - The rebate mechanism often operates through virtual accounts rather than direct cash payments, complicating the financial dynamics for dealers [2][3]. - Dealers face restrictions on how they can use these rebates, with some manufacturers limiting the rebate usage to a percentage of the vehicle price, which can exacerbate financial pressures [3][4]. Group 3: Structural Imbalances - The automotive distribution industry is characterized by fragmented dealer networks, which diminishes their bargaining power against large manufacturers [4][5]. - Manufacturers often leverage their dominant position to extend rebate periods as a means of inventory management, placing additional financial burdens on dealers [5][6]. Group 4: Market Dynamics and Future Directions - The automotive market is experiencing a structural contradiction with an oversupply of brands and dealers, leading to increased competition and inefficiencies [8][9]. - To improve the situation, the industry may need to adopt new channel models, such as multi-brand integration stores, which could reduce costs and enhance profitability for dealers [8][9].