Core Insights - The 2025 "Must-Eat List" was officially announced in Nanjing, featuring 3,091 restaurants across 144 cities and regions, with Shanghai, Beijing, Chengdu, Chongqing, and Shenzhen being the top five cities in terms of the number of listed restaurants [2][3] - The list has expanded to include 10 new domestic cities and 15 popular cities in Hong Kong, Macau, and overseas, reflecting the growing user interest in exploring diverse culinary experiences [2][3] - The majority of the restaurants on the list are local eateries, with over 80% being small, local shops and more than 40% being over 10 years old, highlighting the cultural significance and local flavor of these establishments [2][3] User Engagement and Trends - User engagement in food exploration has increased, with over 60% of the cities on the list having more than 50% of users coming from outside the local area [3] - The number of active searches for food on the platform reached 7.8 billion in the past year, indicating a shift from passive acceptance to active discovery among users [3] - The 2025 list features over half of the merchants as first-time entrants, with more than 2,400 being lesser-known local eateries and over 1,200 being established local favorites [3][4] Evaluation Process - The selection process for the "Must-Eat List" is based solely on user evaluations, with no human nominations or economic incentives involved, ensuring the authenticity of the recommendations [4] - The evaluation team utilized 3.63 billion reviews to select the 3,091 restaurants from over 6 million merchants, with nearly 30% of merchants disqualified for not meeting the criteria of credible reviews [4] - The platform plans to launch the third "Must-Eat Festival" in July, investing significant marketing resources to convert the list's recognition into new consumer momentum in the cities featured [4]
2025大众点评“必吃榜”正式揭晓:44城3091家餐厅上榜
Xin Lang Ke Ji·2025-06-25 08:36