山东济宁农商银行金融赋能 “贷”动果香万里

Core Viewpoint - The financial support from Jining Rural Commercial Bank plays a crucial role in the modernization and scaling of the fruit industry, enabling farmers to enhance their production and income through various loan products and services [1][2][4]. Group 1: Financial Support for Farmers - Jining Rural Commercial Bank provided a credit line of 500,000 yuan to a grape planting cooperative, allowing them to improve grape varieties and expand planting scale [2]. - The bank has organized over 60 promotional meetings this year, increasing the credit coverage for the grape planting industry by 3.7 percentage points, with a total of 11.86 million yuan in special loans disbursed, an increase of 4.07 million yuan compared to the same period last year [2]. - The bank has issued a total of 1.575 billion yuan in loans through various products like "Entrepreneur Enjoy Loan" and "Lüdan Agricultural Loan" to support 6,864 clients [3]. Group 2: Innovative Marketing and Sales Support - The bank has introduced innovative financial products and optimized service models to help farmers expand their sales channels, such as the "supermarket direct supply + e-commerce live broadcast" strategy for melon growers [4]. - By categorizing melon growers into four operational models, the bank has tailored comprehensive financial service packages to meet diverse non-financial needs, enhancing local melon visibility through social media and events [4]. - The bank has provided financial services to over 290 melon growers, with total loans exceeding 150 million yuan [4]. Group 3: Overall Financial Performance - As of the end of May this year, the bank's agricultural loan balance reached 9.045 billion yuan, an increase of 459 million yuan, reflecting a growth rate of 5.3% since the beginning of the year [5].