Zhong Guo Jin Rong Xin Xi Wang·2025-06-25 10:06Core Viewpoint - The article highlights the efforts of China Merchants Bank's Hohhot branch in promoting financial literacy and risk awareness among the public through the "2025 Financial Knowledge Outreach" initiative, emphasizing a structured and localized approach to financial education [1][10]. Group 1: Target Audience and Strategies - The initiative focuses on two key demographics: the elderly and the youth, implementing tailored educational strategies to address their specific financial awareness gaps [2][4]. - For the elderly, the bank utilizes case studies and visual aids like animated videos to enhance understanding of common scams, such as telecom fraud and illegal fundraising [2]. - For the youth, the bank conducts specialized seminars on topics like prepaid traps and contract risks, aiming to improve their data security awareness and understanding of hidden risks in contracts [4]. Group 2: Community Engagement and Collaboration - The bank has formed a financial lecturer team to extend its outreach to enterprises and community settings, providing on-site financial education that meets diverse needs [5]. - In collaboration with local health services, the bank offers financial knowledge sessions that address personal finance protection and investment needs, ensuring a two-way empowerment of knowledge and demand [5]. - Community events, such as free services combined with financial education, are organized to make financial knowledge more accessible and relevant to residents [7]. Group 3: Future Plans and Impact - The Hohhot branch plans to continue refining its educational strategies by categorizing and targeting different groups, ensuring the sustainability and effectiveness of financial literacy initiatives [10]. - The bank aims to enhance public access to financial services and contribute to a safer and healthier financial ecosystem through ongoing education efforts [10].