以数字活力激发就业新质 抖音平台助力高质量充分就业的实践与启示

Group 1 - The report titled "Research on the Value of Douyin in Promoting High-Quality Full Employment" reveals that Douyin is expected to create over 64.55 million job opportunities in 2024, with direct employment exceeding 49.21 million and indirect employment surpassing 15.34 million [1] - Douyin's ecosystem, centered around "stimulating creativity and enriching life," has led to the emergence of new professions such as online streamers and product selection specialists, while also revitalizing traditional industries like manufacturing and logistics [1] - The transformation of traditional roles is exemplified by the Yunnan embroidery team, which has seen a 300% increase in average income by selling intangible cultural heritage products through Douyin live streaming [1] Group 2 - The digital economy is shifting employment forms from "standardized" to "flexible," allowing individuals to monetize their skills in various settings, such as rural bloggers and urban office workers [2] - The platform economy has redefined career evaluation standards, enabling diverse talents to gain market recognition through a "learning-practice-monetization" loop, thus optimizing human resource efficiency [2] - High-skilled groups, such as knowledge payment creators, are receiving incentive-based income, while ordinary workers can achieve flexible employment in roles like logistics sorting and customer service [2] Group 3 - Douyin has pioneered the "live-streaming job matching" model, which enhances human resource allocation by combining online and offline recruitment methods [3] - In 2024, the national human resources system conducted 46,900 live-streaming job matching events on Douyin, attracting 244,400 companies and providing 3.48 million job positions, with 179,800 successful placements [3] - This model transforms traditional recruitment from a "one-way transmission" to a "two-way interaction," significantly reducing search costs for both job seekers and employers, thus achieving high-efficiency and high-quality employment [3]