皇氏集团与香园食品达成战略合作 加码布局新消费

Group 1 - The core viewpoint of the news is that Huangshi Group has signed a strategic cooperation agreement with Hubei Xiangyuan Food Co., Ltd., marking a significant step in expanding its new consumption strategy [1] - Huangshi Group aims to leverage its core advantages in the water buffalo milk supply chain and Xiangyuan Food's market strength to explore new opportunities in the beverage and tea drink sectors [1] - The ready-to-drink tea market has shown substantial growth, with the market size increasing from 70.2 billion yuan in 2018 to 211.5 billion yuan in 2023, reflecting a compound annual growth rate (CAGR) of 24.7% [1] Group 2 - Huangshi Group is enhancing its tea beverage channel development, collaborating with numerous leading brands such as Mixue Ice Cream and Tea, and Bawang Tea [2] - The company has successfully introduced high-yield water buffalo embryos from Pakistan, significantly increasing milk production per buffalo and addressing long-standing supply shortages in the industry [2] - Huangshi Group is actively launching new products like "Water Buffalo Milk Tea" and "Water Buffalo Milk Ice Cream" to capture the young consumer market while expanding its distribution channels through partnerships with major e-commerce platforms and retail chains [2]