Workflow
海峡出版发行集团:双品牌赋能 书香八闽“阅”新篇
Xin Hua Wang·2025-06-25 10:54

Core Viewpoint - The article highlights the transformation and innovation of the Strait Publishing and Distribution Group, focusing on its efforts to promote reading culture through various initiatives, including the upgrade of physical bookstores and the development of digital reading platforms. Group 1: Transformation and Upgrading of Physical Bookstores - The 2025 Strait Reader Carnival is being held from June 12 to July 31, featuring activities like book exhibitions and author interactions across various bookstores [2] - The Xinhua Bookstore in Xiamen has transformed a third of its space into a "Xinhua Thinking and Sharing Space," which includes quiet study areas and interactive spaces [5] - The Xinhua Bookstore in Zhangzhou has partnered with a local science lab to create a "Xinhua Science Experience Hall," which has seen high participation from children [6] - The Strait Publishing and Distribution Group has completed over 80% of the upgrade and transformation of its 104 Xinhua bookstores by March 2025 [8] Group 2: Innovative Thematic Bookstores - The "Bookstore Phenomenon" theme bookstore showcased at the 2025 Strait Reader Carnival allowed readers to experience the charm of various Xinhua bookstores [9] - The Quanzhou Xinhua City Memory Theme Bookstore integrates cultural tourism and has become a new cultural landmark [11] - The "Fu Culture" theme bookstore "Fu Shuxuan" offers a variety of cultural exhibitions and activities related to Fujian's "Fu Culture" [13] - The "Xinhua Reading Sea" marine culture theme bookstore in Fuzhou attracts readers with its unique marine-themed publications and events [15] Group 3: Digital Empowerment and New Reading Era - The "Xinhua Cloud Library" launched at Fuzhou Railway Station allows travelers to access a digital library by scanning a QR code [18] - The "Xinhua Cloud Library" has been implemented in over 50 units, including universities and community organizations, providing a new reading ecosystem [18] - The integration of traditional reading with digital technology is evident in the development of immersive reading experiences and virtual spaces [20] Group 4: Campus Bookstores and Educational Integration - The Xiamen University Xinhua Bookstore has become a part of the campus culture, offering unique experiences and differentiated book selections [23] - The Strait Publishing and Distribution Group has opened nearly 70 campus bookstores, covering over 10,000 square meters [27] - Campus bookstores are seen as vital for ideological education and need to align closely with educational environments and student needs [26]