奥托立夫李文豪:在华跨国企业需要“再出海”

Core Viewpoint - The article discusses the concept of "re-outbound" for multinational companies in China, emphasizing the importance of leveraging China's supply chain advantages as the automotive industry rapidly develops and expands globally [2]. Group 1: Opportunities for Multinational Companies - The rapid development of China's automotive industry presents significant opportunities for multinational companies like Autoliv to expand their supply chains internationally [2]. - China's supply chain has accumulated various advantages in cost, quality, delivery, and innovation over the past decades, making it a valuable asset for overseas operations [2]. Group 2: Steps for Successful Expansion - The first step for companies looking to expand overseas is to select suitable partners, ensuring they have a solid foundation, replicable competitive advantages, and a commitment to strategic goals [3]. - The second step involves identifying target markets by listening to customer needs and avoiding high-risk regions, while focusing on areas where there is alignment with local communities [3]. - The third step is to adopt a collaborative approach to expansion, moving away from isolated efforts to form industrial parks abroad, which requires leadership from larger companies or industry organizations [3].