Qi Lu Wan Bao·2025-06-25 12:05Core Viewpoint - The article highlights the innovative financial culture practices of the Bank of China in Weihai, which has adopted a "whale" cultural brand to embody the essence of Chinese financial culture and has been recognized as a model for financial cultural innovation by 2025. Group 1: Cultural Branding - The bank's "whale" cultural brand is centered around the principles of "sincerity, wisdom, virtue, and stability," which are translated into practical applications in financial services [1][14]. - The bank has successfully integrated the "Five Musts and Five Must Nots" of Chinese financial culture into its operations, leading to its selection as a case study for financial cultural brand innovation [1][14]. Group 2: Service Innovation - The bank has established a unique service brand called "Precise Aging Services," which includes specialized services for elderly clients, contributing to 35% of personal deposits and 41% of fixed deposits from this demographic [3][4]. - The bank has created a comprehensive service system that includes a "Silver Age Window," specialized personnel, and educational programs to enhance customer experience for older clients [3][4]. Group 3: Financial Innovation - The bank has introduced innovative financial products tailored to various sectors, such as "Yunong Quick Loan" for agricultural enterprises and "Technology Finance + Equity Financing" for tech companies, addressing financing challenges [8][9]. - As of Q1 2025, the bank reported a general deposit balance of 9.01 billion and a loan balance of 8.32 billion, leading the local market [8][9]. Group 4: Social Responsibility - The bank promotes a culture of social responsibility through its "Love Service Month," providing community support and engaging in various charitable activities, including serving breakfast to sanitation workers [10][14]. - The bank has been recognized as a top taxpayer in the region, contributing over 10 million in new taxes over the past three years, reflecting its commitment to social responsibility [10][14]. Group 5: Compliance and Risk Management - The bank has implemented a comprehensive compliance management system, ensuring a "zero non-performing loan" record and maintaining safety in operations [13][14]. - Regular training and emergency drills are conducted to reinforce compliance and risk management among employees, contributing to the bank's reputation as a regional benchmark for financial risk control [13][14].