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How Coach got its cool back
TapestryTapestry(US:TPR) CNBC·2025-06-25 12:00

Luxury retailer Coach has made a comeback after a strategic rebrand, successful celebrity partnerships and revamped designs.And it's drawing in younger shoppers. More than two-thirds of Coach's nearly 900,000 new customers in North America were Gen Zers and millennials in the last quarter, the brand said.  Coach President and CEO Todd Kahn said he and creative director Stuart Vevers focused on what they called the "timeless Gen Z client, " which "became the muse" for the company."When we started focusing ve ...