Chili's Debuts New Premium PATRÓN Frozen Margaritas Just in Time for Summer

Core Insights - Chili's Grill & Bar is introducing a new lineup of premium frozen margaritas made with PATRÓN Silver tequila, aiming to enhance the quality and flavor of their offerings [1][2][4] - The restaurant sold over 25 million margaritas last year, reinforcing its position as the leading seller of margaritas in the U.S. [2][6] - More than half of casual dining guests are seeking frozen drink options to pair with their meals, indicating a strong market demand [3][4] Product Details - The new frozen margarita lineup includes: - PATRÓN Frozen Marg, featuring PATRÓN Silver, triple sec, lime juice, and agave, starting at $10, with options to add various flavors [7] - Flamingo Freeze, a blend of Tito's Handmade Vodka and Owen's Prickly Pear, swirled with PATRÓN Frozen Marg [7] - Arctic Drift, combining Malibu Coconut Rum, pineapple juice, and Blue Curaçao, also swirled with PATRÓN Frozen Marg [7] Operational Enhancements - Chili's has introduced new frozen margarita machines across the U.S. to streamline the preparation process and ensure consistent quality [4][6] - The company operates 1,600 restaurants in 29 countries and has a workforce of over 70,000 team members [6]