Core Viewpoint - Weifang Bank aims to be a benchmark bank for high-quality development by aligning its services with local economic needs and enhancing its corporate culture through the "Weixin Weixing" brand concept [1][2][3] Group 1: Brand and Cultural Development - The "Weixin Weixing" brand embodies the values of honesty and action, aligning with the principles of Chinese financial culture, which emphasizes integrity and practical action [2][3] - The bank's commitment to integrity helps reduce trust costs in financial transactions, thereby enhancing market liquidity and efficiency [2] - The focus on practical action ensures that the bank's cultural values are reflected in its operations, leading to improved customer service and internal management [3] Group 2: Financial Performance and Strategy - Weifang Bank's total assets exceeded 300 billion yuan, marking a significant milestone in its growth trajectory [4][6] - The bank has actively supported local industries by providing credit to key projects, with over 130 billion yuan in credit granted to 81 major projects in 2024 [5] - The bank's focus on inclusive finance resulted in the addition of 60 billion yuan in new microloans, with a total balance of 339 billion yuan, representing over 20% of its total loans [5] Group 3: Community Engagement and Social Responsibility - Weifang Bank engages in various community service activities, including financial literacy programs and volunteer services during exam periods, demonstrating its commitment to social responsibility [8] - The bank's volunteer team provided extensive support during the 2024 exam season, contributing over 13,000 hours of service [8] Group 4: Future Outlook - The bank plans to continue exploring and deepening the construction of Chinese financial culture, aiming to innovate and upgrade its financial services to contribute to local economic development [9]
以中国特色金融文化为引领 潍坊银行绘就金融服务实体经济新画卷
Qi Lu Wan Bao·2025-06-25 13:13