So-Young(US:SY) Zhong Guo Jing Ji Wang·2025-06-25 13:15Core Viewpoint - The medical beauty industry in China is experiencing rapid growth and transformation, driven by digitalization and AI technologies, aiming to enhance service quality and consumer trust [1][2][3]. Group 1: Industry Growth and Trends - The medical beauty industry has grown at an annual rate of 17%-22% over the past decade, but there are challenges related to consumer decision-making and trust due to uneven service quality across regions [2][3]. - The top ten cities in China account for over 50% of the total number of medical beauty doctors, indicating a significant regional disparity in service quality [2]. Group 2: Company Innovations and Strategies - The company, New Oxygen, has pioneered the application of digital technologies in the medical beauty sector, establishing the first medical beauty e-commerce platform in China in 2013 to address information asymmetry [3]. - New Oxygen has transitioned to a physical presence by opening its first light medical beauty chain store in May 2023, aiming to create a trustworthy service model through digital and standardized management [3][4]. - The company is developing a fully digital "smart clinic" solution that integrates AI-assisted diagnosis and treatment processes, enhancing service efficiency and quality [4][5]. Group 3: Future Vision and Expansion - New Oxygen envisions future stores as "smart stores" and aims to establish the first "data-algorithm-service" closed loop in the medical beauty industry, having opened 31 stores across nine cities in two years, making it the largest light medical beauty chain in China [5].