新华全媒+丨“热”力全开 消费新场景激发夏日文旅新活力

Group 1 - The government aims to unleash the consumption potential in culture, tourism, and sports, as highlighted in this year's work report and the "Special Action Plan to Boost Consumption" issued by the Central and State Offices [1][2] - Various regions are innovating and enriching consumption scenarios to meet tourists' personalized and quality demands, enhancing tourism services and stimulating market vitality [1][2] Group 2 - The "event economy" is becoming a new driver of consumption, with increasing public demand for experiential and participatory tourism, particularly through the integration of sports and tourism [2][4] - The Jiangsu Province is hosting over 1,800 cultural and tourism activities alongside the ongoing city football league, with more than 1,300 benefit measures introduced to promote local tourism [4] Group 3 - The "night economy" is gaining momentum, with diverse and creative nighttime consumption models boosting the tourism market, such as Shanghai's 2025 Night Life Festival featuring 130 themed summer night activities [5] - Cities like Hebei and Chongqing are enhancing their night markets and nighttime attractions, further activating new consumption scenarios [5] Group 4 - Unique industries are driving new consumption dynamics, with activities like lychee picking in Guangzhou and the "red wine+" consumption model in Ningxia attracting domestic tourists [6] - The upcoming summer travel peak is expected to see a significant increase in passenger transport, with an estimated 150 million travelers and 1.061 million flights, reflecting a 5.4% and 3.9% year-on-year growth, respectively [6]