Prnewswire·2025-06-25 13:50Core Insights - Keurig is enhancing the at-home iced coffee experience with the introduction of the K-Brew + Chill™ brewer, which utilizes QuickChill Technology™ to brew hot coffee and then flash-chill it for a refreshing iced finish [1][2] - The collaboration with Chillhouse aims to combine coffee enjoyment with self-care, offering a stylish iced coffee experience alongside limited-edition nail designs [2][3] Company Overview - Keurig Dr Pepper is a leading North American beverage company with over 125 brands and annual revenue exceeding $15 billion, holding a top position in various beverage categories including coffee [5] - Chillhouse, founded in 2017, focuses on self-care and wellness, offering services and products that promote at-home self-care rituals [6] Marketing and Promotion - The partnership includes a promotional event at the Chillhouse Café in NYC, transforming it into the "Keurig Chillzone" from June 25 to July 25, featuring exclusive iced beverages and custom manicures [3] - Consumers can receive a discount on the K-Brew + Chill™ brewer and a free set of Chill Tips with their purchase, enhancing the marketing strategy through direct consumer engagement [7]