Nan Fang Nong Cun Bao·2025-06-25 14:30Core Viewpoint - The event marks the launch of the first Lychee Cultural Festival organized by China National Petroleum Corporation (CNPC) in Guangdong, aimed at promoting local lychee products and supporting rural revitalization efforts in line with national policies [2][3][18]. Group 1: Event Overview - The first Lychee Cultural Festival was initiated on June 25, 2023, in Guangzhou, with participation from 66 enterprises [3][4]. - The festival is part of a broader initiative to enhance the marketing and distribution of Guangdong lychee, leveraging CNPC's extensive gas station network [12][19]. Group 2: Economic Impact - Guangdong produces 50% of China's lychee, with a total production of 1.8 million tons; a price increase of 1 yuan per jin could result in an additional income of 3.6 billion yuan for local farmers [17][18]. - CNPC aims to transform lychee from a seasonal fruit into a year-round brand, enhancing its market presence [13][14]. Group 3: Strategic Partnerships - CNPC has signed strategic cooperation agreements with various companies to integrate resources in cultural promotion, agricultural supply, and deep processing of lychee [24][27]. - The partnerships are expected to inject new momentum into the Guangdong lychee industry chain [27]. Group 4: Marketing and Promotion - The festival featured a lychee tasting area and promotional activities, including the "Yue Enjoy CNPC" WeChat mini-program, which has reached over 300,000 users through a combination of online and offline marketing strategies [30][34]. - As of June 20, 2023, CNPC has published 78 promotional articles and conducted extensive social media promotions to enhance the visibility of Guangdong lychee [32][34].