Carnival's Loyalty Overhaul Takes Shape: Will It Lift Long-Term Demand?

Key Takeaways CCL will launch a spend-based loyalty program, "Carnival Rewards," in June 2026. The program rewards onboard and credit card spending, shifting away from cruise-day tracking. CCL expects a short-term yield drag in 2026 but sees the program turning accretive by 2028.Carnival Corporation & plc (CCL) is embarking on a significant transformation of its customer loyalty strategy with the upcoming launch of “Carnival Rewards” in June 2026. The new initiative reflects the cruise line’s broader pivo ...