Zheng Quan Ri Bao·2025-06-25 16:12Industry Overview - The beer market is experiencing growth opportunities due to the summer consumption peak and events like "Su Chao" [1] - Major beer manufacturers are launching summer campaigns to capitalize on this trend [1] Market Trends - Instant retail is emerging as a new engine for beer sales, with companies preparing for the summer peak [1] - China Resources Snow Beer has partnered with Meituan's instant retail brand to develop exclusive craft beer products and ensure rapid delivery [1][2] - Shandong Taishan Brewery is expanding its market presence by supporting new store openings and achieving record signings at its factory recruitment events [1] Product Quality Enhancement - Beer malt manufacturers and breweries are collaborating to improve beer quality and taste [3] - Guangdong Yongshuntai Group is a leading malt manufacturer in Asia, focusing on high-end and specialty malts to meet the growing demand from the craft beer sector [3] - Beijing Yanjing Brewery is implementing a big product marketing strategy, with its Yanjing U8 series showing significant sales growth [3] Consumer Preferences - The introduction of instant retail channels is expected to enhance consumer access to fresh and craft beers, aligning with the trend of consumption upgrading [2] - Companies are encouraged to explore the cultural aspects of craft beer to meet individual consumer needs [4]