月坝村不仅深挖“土味”资源，还瞄准新场景动起了心思 网红村开始“追星”啦

Core Insights - The article highlights the transformation of Yueba Village from a remote and impoverished area to a thriving tourist destination, driven by ecological restoration and targeted poverty alleviation policies [3][4][6] - The village has successfully leveraged social media and short video platforms to attract visitors, resulting in significant increases in tourist numbers and revenue [4][6] Group 1: Transformation and Development - Yueba Village, once one of the most remote and impoverished areas in the region, has undergone a significant transformation since being designated as Sichuan's first high-altitude wetland protection area in 2015 [3][4] - The village has developed into a wellness tourism destination, converting homes into guesthouses and transforming agricultural land into scenic areas, leading to increased visitor numbers [3][4] Group 2: Marketing and Visitor Engagement - The village's Party Secretary has effectively utilized social media to promote Yueba, resulting in videos that garner thousands of likes and attracting tourists based on online content [4] - Yueba Village has created various cultural and recreational activities, such as traditional banquets and outdoor experiences, to enhance visitor engagement and diversify tourism offerings [4][5] Group 3: Economic Impact - In the first half of the year, Yueba Village received 100,000 visitors and generated over 30 million yuan in tourism revenue, showcasing the economic benefits of its transformation [6] - The village is also developing new attractions, such as a romantic coffee shop for newlyweds, further enhancing its appeal as a tourist destination [6]