“安逸四川”跑出文旅融合加速度

Core Insights - The Sichuan Provincial Committee of the Communist Party of China has approved a decision to promote the deep integration of culture and tourism, aiming to build a strong cultural and tourism province in two phases, emphasizing the transformation of cultural and tourism resource advantages into high-quality development advantages [1] Group 1: Policy and Strategic Initiatives - Sichuan is focusing on deepening the integration of "culture + various industries" and "various industries + culture," highlighting the cultivation of high-energy entities and the supply of high-quality products [1][6] - The provincial government has invested 1.71 billion yuan in 181 key projects to support the integration of culture and tourism, which is expected to bolster the county economy and the cultural tourism industry [2][3] - The province aims to create a world-class cultural tourism brand, "Jinxiutianfu · Anyi Sichuan," and implement a global promotion plan for Bashu culture and tourism [6][7] Group 2: Economic Impact and Growth - As of the first quarter of this year, Sichuan has 3,111 large-scale cultural enterprises with a revenue of 133.38 billion yuan, and the asset scale has surpassed 1 trillion yuan for the first time [5] - The integration of culture and tourism has attracted over 150 billion yuan in social capital for key projects, demonstrating strong momentum in the sector [3][4] Group 3: Innovative Projects and Cultural Promotion - Recent initiatives include the release of the animated film "Nezha 2," which has popularized Bashu culture and attracted tourists to Sichuan [2] - New tourism experiences, such as modern exhibition techniques at Sanxingdui and night tours on local rivers, have significantly increased tourist engagement and revenue [4][6] - The province is also promoting cultural exports, with 42 lantern exhibitions held in 41 cities across 13 countries, generating 15.6976 million USD in cultural exports [4]