现场洽谈火热！汕头雷岭举行广东荔枝产销对接系列活动

Core Viewpoint - The Guangdong Lychee Supply and Demand Matching Event held in Shantou aims to enhance communication between lychee farmers and buyers, promoting the sale of "Leiling Lychee" to broader markets [2][4][14]. Group 1: Event Overview - The event titled "Fragrance of Lychee Across the Seas, Win-Win in Supply and Demand" took place on June 25 in Leiling Town, Shantou, with participation from local farmers, buyers, financial institutions, and logistics companies [2][3]. - Nearly 50 buyers attended the event, creating a vibrant atmosphere for supply and demand matching, resulting in significant outcomes [4][30]. Group 2: Regional Significance - Leiling Town is recognized as the "Lychee Capital of Eastern Guangdong" and has successfully exported to the North American market for 22 consecutive years [8]. - The town has obtained geographical indication trademarks for "Leiling Lychee" and "Leiling Black Leaf Lychee," and is included in the "Yue Brand" agricultural brand innovation practice points [9]. Group 3: Product Development - The town has introduced new lychee varieties such as Guanyin Green, Giant Beauty, and Fengshan Red Lantern, alongside traditional varieties like Wuye, Guiwei, Feizixiao, and Glutinous Rice [10][11]. - The lychee planting area in Leiling exceeds 44,000 acres, with an average of nearly 1 acre per person, making it a pillar industry for local economic development [30][31]. Group 4: Market Engagement - The event facilitated direct interactions between farmers and buyers, enhancing the understanding of "Leiling Lychee" and its market potential [33][36]. - Major supermarkets in Shantou, such as Bubeng Lianhua, are actively participating in the sales of "Leiling Lychee," with plans to introduce more varieties to meet consumer demand [47][49]. Group 5: Logistics and Distribution - Cold chain logistics are crucial for the distribution of "Leiling Lychee," with dedicated cold chain vehicles provided for timely delivery to major markets [51][52]. - The event was supported by various organizations, including the Guangdong Provincial Department of Commerce and local agricultural associations, highlighting the collaborative effort to boost the lychee industry [56][58].