Core Viewpoint - The opening of the "Louis" flagship store in Shanghai represents a significant investment by LVMH in the luxury market, showcasing Shanghai's unique appeal to international brands amidst global economic challenges [2][3][6] Group 1: Company Developments - The "Louis" flagship store, designed in a unique "giant ship" shape, spans 1,600 square meters and combines exhibition, cultural creativity, and dining experiences, making it the largest brand house for Louis Vuitton globally [2] - The store will officially open for public visits starting June 28, highlighting the brand's commitment to engaging with consumers in Shanghai [2] - LVMH plans to continue investing in the Chinese market despite a projected decline in global personal luxury goods sales by 2% to 5% this year, indicating confidence in the growth potential of the Shanghai market [5] Group 2: Industry Trends - Shanghai has seen a surge in new flagship stores, with 364 new stores opening in the first five months of the year, including 10 global and Asian first stores, reflecting strong strategic investments from renowned brands [2][3] - The city is recognized as a hub for high-profile fashion events, with major brands like Nike and Ralph Lauren choosing Shanghai for their significant showcases, further solidifying its status in the global luxury market [2][3] - Shanghai's unique advantages, such as an open regulatory environment and a strong consumer base, have made it a preferred location for international brands to establish their presence [3][4]
30多米高“全球唯一”路易威登“巨轮”昨日亮相南京西路商圈 全球知名品牌纷纷加码上海
Jie Fang Ri Bao·2025-06-26 01:36