德化白瓷与米其林指南开启战略合作

Core Insights - The collaboration between Dehua and the Michelin Guide marks a significant milestone in promoting Dehua's porcelain in the international high-end dining market [1][2] - Dehua has a rich history of over 3,700 years in porcelain making, known for its pure white quality and exquisite craftsmanship, earning the reputation of "the world looks to China for white porcelain, and China looks to Dehua" [1] - The partnership aims to enhance the visibility and competitiveness of Dehua's high-end ceramic tableware in the global market [2] Group 1 - The official announcement of the partnership took place on June 24 in Dehua County, Fujian, highlighting the strategic move towards internationalization of Dehua's ceramic industry [1] - Dehua's ceramic industry has focused on strengthening leading enterprises, smart transformation, design research and development, and brand cultivation, achieving record high output value and significant international influence [1] - The Michelin Guide, established in 1889, is recognized as an authoritative benchmark in the culinary world, originally aimed at enhancing consumer mobility experiences [1] Group 2 - A cooperation agreement was signed between Dehua and the Michelin Guide, focusing on industry empowerment, brand promotion, and educational transmission [2] - The collaboration is expected to deepen the relationship between Dehua's ceramic industry and Michelin restaurants, enhancing the quality and development of Dehua's ceramic tableware [2] - Chefs from Michelin-starred restaurants express anticipation for the innovative expression of Chinese cuisine through Dehua porcelain, aiming to promote Chinese culinary culture globally [2]