“清洁即损伤”？ 鞋类清洁或将不再有痛点

Core Viewpoint - The introduction of the group standard "T/ZGXX 0022-2025 Shoe Cleaner" by the China Washing Products Industry Association aims to address consumer pain points and standardize the shoe cleaning industry, which currently faces challenges in product effectiveness and safety [1][4]. Industry Overview - The shoe cleaning agent market in China is experiencing rapid growth, with a compound annual growth rate (CAGR) of approximately 12% from 2018 to 2023, significantly outpacing the global average. The market size is expected to reach 16 billion RMB by 2025 [4]. - The industry is transitioning from "rough cleaning" to "scientific care," focusing on innovations in material-specific cleaning, integrated cleaning and care solutions, and environmentally friendly ingredients [4]. Consumer Insights - Consumers are increasingly willing to invest in shoe cleaning products, but face difficulties in selecting effective options due to the wide variety of products available, with prices ranging from a few yuan to several hundred yuan [2]. - A survey by the Heilongjiang Consumer Association revealed significant differences in cleaning performance, safety, and user comfort among 40 tested shoe cleaning agents [3]. Product Standards and Recommendations - The newly established group standard emphasizes safety and universality, setting strict safety indicators and basic requirements for cleaning power, color protection, and shape retention. It also introduces hard indicators to prevent damage during cleaning [4]. - Consumers are advised to choose products with mild ingredients, such as bioenzymes or plant extracts, and to prefer packaging that allows for better control of usage to avoid waste and potential damage to shoes [5].