营收规模达2126.4亿元 中国网络表演行业整体规模持续扩大

Core Insights - The 2025 China Online Performance (Live Streaming and Short Video) Industry Annual Conference has released multiple reports, including the "China Online Performance (Live Streaming and Short Video) Industry Development Report (2024-2025)" and the "China Online Performance (Live Streaming and Short Video) Agency Industry Development Report" [1] - The reports indicate that the online performance industry in China demonstrates strong resilience and vitality, with continuous expansion in overall scale and steady improvement in revenue capacity [1] Industry Overview - The market revenue scale of China's online performance (live streaming and short video) industry is projected to reach 212.64 billion yuan in 2024, representing a year-on-year increase of 1.5% compared to 2023 [1] - As of the end of 2024, there are 13,841 licensed operating internet cultural entities, with 3,828 new approvals granted in 2024 [1]