Di Yi Cai Jing·2025-06-26 04:14Core Insights - Liu Qiangdong, the founder of JD.com, has been actively participating in public events and promoting his theories, including the "Zhengdao Success" and "Sanmao Wu" theories, emphasizing profit-sharing and collaboration with partners [1][3][4] Group 1: Liu Qiangdong's Theories - The "Sanmao Wu" theory suggests that if JD.com has the opportunity to earn one yuan in profit, it will retain only 0.7 yuan, leaving 0.3 yuan for partners, with 0.35 yuan of the retained amount allocated to the team and the remaining for company development [3] - Liu Qiangdong highlighted that in the home appliance sector, JD.com will limit its net profit margin to 3%-4%, while brand manufacturers can exceed 10%, reflecting the higher social value created by brands compared to retailers [3] Group 2: Company Performance and Strategy - In 2022, JD.com's total transaction volume on its third-party platform exceeded 4 trillion yuan, with a net income of 1,158.8 billion yuan and a net profit of over 40 billion yuan, while employee salaries amounted to 116.1 billion yuan and social insurance contributions were 18 billion yuan [4] - Liu Qiangdong emphasized the importance of innovation, adaptability, and social responsibility in business, urging entrepreneurs to maintain strategic focus amid uncertainty and leverage new technologies for breakthroughs [4] - The recent implementation of supportive policies for private enterprises, including the "Private Economy Promotion Law," provides a solid legal foundation for the development of private businesses and entrepreneurs [4]