Core Insights - The article highlights the challenges faced by Meishan in promoting its cultural tourism, despite having rich cultural heritage linked to Su Dongpo, a famous historical figure [4][5][6] - Meishan's tourism data shows a total of 34.3 million visitors and a revenue of 30.06 billion yuan in 2024, indicating growth but still lagging behind neighboring cities [5] - The local government is implementing strategies to enhance the cultural tourism experience and brand recognition, focusing on three key areas: culture, health, and events [7][8] Group 1: Current Challenges - Meishan is often overlooked by tourists who prefer nearby attractions like Leshan Giant Buddha and Sanxingdui Museum, leading to a perception of being a "pass-through" destination [5][6] - The lack of marketing and insufficient urban appeal contribute to Meishan's struggle to attract visitors, despite its historical significance [6] - Local tourism officials acknowledge that the city's brand awareness and product offerings need improvement to compete effectively [5][6] Group 2: Strategic Initiatives - Meishan is leveraging its cultural heritage by hosting events like the "Song Meets Dongpo" music drama and promoting the San Su Temple Museum, which recently achieved national recognition [7][8] - The city is focusing on developing a "weekend economy" by creating immersive experiences that combine cultural, health, and sporting events to attract visitors [7][8] - Recent events, such as the "Shu Mountain Mulan Challenge," have successfully increased visitor engagement and local economic activity, with a reported 40% growth in related services [7] Group 3: Future Development Plans - The local government aims to establish Meishan as a national historical and cultural city, a fashionable sports city, and an international ecological health tourism destination [7][8] - Plans include enhancing the overall visitor experience by diversifying tourism offerings and improving service quality across the board [9] - The initiative to create a "Pet-Friendly Meishan" aims to improve visitor services and infrastructure, ensuring a welcoming environment for tourists [9]
打破“名城不名”的尴尬,眉山擦亮“三张牌” 东坡故里如何突围
Si Chuan Ri Bao·2025-06-26 07:07